Tampa, FL
Lauren Reese
Got her start behind the bar in Washington, D.C., sharpened her craft at a full-service mixology bar, and is at her best bringing people together.
The ask
Shoot Gentleman Jack's Culture Shakers for an agency partner, two seasons running, introducing Black and Latinx bartenders and the cities that shaped them.
What we made
Both seasons, start to finish. For 2022, directed by Stevie Rodriguez, that meant a trailer, a full-length film and a short for every stop, from Tampa and Phoenix to San Diego, Jersey City, Indianapolis and Huntsville, with Lance Gross hosting and introducing each bartender.
The result
A national series that lives on Jack Daniel's own Culture Shakers site, putting six local bartenders and the culture behind their craft in front of the brand's audience.
