The ask
Run BZ Motorsports' Instagram and create the merch and ads behind each truck giveaway.
What we made
We ran @bz.motorsports, designed a good share of the T-shirts sold with each giveaway and shot all of the ad content: a helicopter chase with a 1000HP Ford F-250 Limited, truck reveals, Bailey with the builds and the countdowns between drops.
The result
The account grew to 84.6K followers through five giveaways, with every drop running on our merch designs and ad content.





