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Work / Case 09 · Fashion week · Brand activation

Runway.Panels.The whole show.

For adidas Originals at Atlanta Fashion Week, built around Atlanta's HBCU community, we filmed and photographed the whole experience: the runway show, three days of #TLKS panel talks and the activation around it.

Client
adidas Originals × ATLFW
Industry
Sportswear · Atlanta Fashion Week
What we did
Runway · Panels · Activation · Hero spot
A model in a red and black gown walks the ATLFW Originals runway between rows of guests

The ask

Capture adidas Originals' week at Atlanta Fashion Week, an HBCU-centered celebration of style and culture, from the runway to the conversations around it.

What we made

Full coverage of the runway show, the #TLKS panels and the activation: a 30-second hero spot, vertical panel cuts for social and a full set of edited photos.

Behind the lens

Stevie Rodriguez, who also directed Culture Shakers for Jack Daniel’s, directed the project through his agency, and our crew shot the whole show, from the front row to the panel stage.

Trinidad James signing a pair of adidas for a guest at the show

● In the room

Trinidad James

Atlanta rapper · “All Gold Everything”

Atlanta’s own Trinidad James came through the show, signing adidas for guests in between looks. The kind of moment we make sure is on camera.

The runway

ATLFW × adidas Originals

Model in a red and black cape gown on the runway
Model in a denim jacket and two-piece on the runway
Model in a black leather jacket walking toward camera
Model in a black jacket and slacks on the runway
Model in a patterned set on the runway
Model in an oversized denim jacket
Model in a crop top and wide-leg pants
Model in all black under the ATLFW Originals sign
Model in a ruffled gown under the spotlights
Model walking under the spotlights
Model in a layered look on the runway
Guest on the Atlanta Fashion Week step and repeat

( The part where we brag )

1

Runway show

3

Days of #TLKS panel talks

160+

Edited photos from the week

#TLKS panels

Three days of conversation, cut for social

#TLKS · Day 1
#TLKS · Day 1
#TLKS · Day 2
#TLKS · Day 2
#TLKS · Day 3
#TLKS · Day 3
#TLKS · Day 3
#TLKS · Day 3

The activation

Racks, DJs and culture

Shopper browsing the ATLFW Originals racks
ATLFW Originals racks in the store
DJ playing a set by the window
Guest getting styled under the lights
adidas Originals trefoil on the wall
Guest in adidas Originals posing in the store
Guests on the street outside the activation
Guest in a varsity jacket at the event
Two guests on a bench in front of a living wall
Guest in red sunglasses and a leather vest
Guests posing at the after event
Guests shopping inside the ATLFW Originals space

Behind the lens

Our crew on the floor

Creative Vibe camera operator walking the runway with a cinema camera
Creative Vibe crew member shooting in the ATLFW Originals space
Creative Vibe crew walking the runway under the adidas Originals sign
Creative Vibe crew member holding a cinema camera by the ATLFW Originals wall
Close-up of a Creative Vibe tee and camera rig
Creative Vibe camera operator shooting the runway
Creative Vibe tee and camera under a softbox
Creative Vibe camera operator lining up a runway shot

( The takeaway )

From the runway to the panel stage, one crew on every moment.

On set

Stills

The full ATLFW Originals runway lined with guests
Designers and models together in front of the ATLFW Originals sign
Guests raising a toast together
Two models closing the show on the runway

Got a show to shoot? Let’s talk.

Book a strategy call →
Let's make something loud.